The
Project:
A
client
needed
a
redesigned
direct
mail
piece
with
a
business
reply
card
to
jump-start
their
marketing
efforts.
They
relied
on
Lebon's
77
years
of
graphic
communications
expertise
to
ensure
a
relatively
smooth
and
cost
effective
process.
Lebon's
Solution:
Lebon
evaluated
the
project
and
identified
an
opportunity
to
save
money.
By
slightly
reducing
the
dimensions
of
the
direct
mail
piece
as
well
as
the
business
response
card,
Lebon
was
able
to
provide
cost
savings
without
altering
the
visual
impact
of
the
piece.
Bottom
Line:
The
direct
mail
piece
could
now
be
produced
more
cost
effectively
from
a
production
and
printing
vantage
point.
Size
modifications
to
the
business
response
card
reduced
the
postage
costs
up
to
38%
by
changing
the
rate
from
first
class
letter
to
a
postcard
rate.
